{"id":9318,"date":"2024-08-27T12:56:35","date_gmt":"2024-08-27T12:56:35","guid":{"rendered":"https:\/\/www.kdriu.hu\/?p=9318"},"modified":"2024-09-09T12:58:27","modified_gmt":"2024-09-09T12:58:27","slug":"mit-hoz-a-digitalis-es-zold-atalakulas-az-uzleti-eletben","status":"publish","type":"post","link":"https:\/\/www.kdriu.hu\/en\/mit-hoz-a-digitalis-es-zold-atalakulas-az-uzleti-eletben\/","title":{"rendered":"Mit hoz a digit\u00e1lis \u00e9s z\u00f6ld \u00e1talakul\u00e1s az \u00fczleti \u00e9letben?"},"content":{"rendered":"<p><strong>Feladat a v\u00e1llalatok sz\u00e1m\u00e1ra: Felfedezni \u2013 Meg\u00e9rteni \u2013 Megval\u00f3s\u00edtani!<\/strong><\/p>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/www.interreg-central.eu\/projects\/capacity2transform\/\" target=\"_blank\" rel=\"noopener\">Capacity2Transform<\/a>&nbsp;projekthez val\u00f3 csatlakoz\u00e1s ir\u00e1nt \u00e9rdekl\u0151d\u0151 \u00e9rdekelt felek felt\u00e9rk\u00e9pez\u00e9se sor\u00e1n arra a k\u00f6vetkeztet\u00e9sre jutottunk, hogy kevesen vannak, akik alapvet\u0151en \u00e9rtik, hogy mit jelent a digit\u00e1lis \u00e9s z\u00f6ld \u00e1t\u00e1ll\u00e1s, \u00e9s milyen el\u0151ny\u00f6kkel j\u00e1r. Ez\u00e9rt elmagyar\u00e1zzuk ennek a strat\u00e9gi\u00e1nak a pozit\u00edv hat\u00e1sait.<\/p>\n\n\n\n<p>Egy olyan korszakban, amelyet a gyors technol\u00f3giai fejl\u0151d\u00e9s \u00e9s a k\u00f6rnyezeti fenntarthat\u00f3s\u00e1g egyre nagyobb hangs\u00falyoz\u00e1sa jellemez, a digit\u00e1lis \u00e9s a z\u00f6ld \u00e1talakul\u00e1s \u00f6sszeolvad\u00e1sa nem csup\u00e1n trendd\u00e9, hanem strat\u00e9giai sz\u00fcks\u00e9gszer\u0171s\u00e9gg\u00e9 v\u00e1lt a v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra. E k\u00e9t \u00e1talakul\u00e1s szinergikus integr\u00e1ci\u00f3ja sz\u00e1mos el\u0151nnyel j\u00e1r, a m\u0171k\u00f6d\u00e9si hat\u00e9konys\u00e1gt\u00f3l \u00e9s a k\u00f6lts\u00e9gmegtakar\u00edt\u00e1st\u00f3l kezdve a m\u00e1rka h\u00edrnev\u00e9nek javul\u00e1s\u00e1ig \u00e9s a glob\u00e1lis kih\u00edv\u00e1sokkal szembeni ellen\u00e1ll\u00f3 k\u00e9pess\u00e9gig.<\/p>\n\n\n\n<p><strong>M\u0171k\u00f6d\u00e9si hat\u00e9konys\u00e1g \u00e9s k\u00f6lts\u00e9gmegtakar\u00edt\u00e1s<\/strong><\/p>\n\n\n\n<p>A digit\u00e1lis \u00e1talakul\u00e1s felkarol\u00e1sa lehet\u0151v\u00e9 teszi a v\u00e1llalatok sz\u00e1m\u00e1ra, hogy racionaliz\u00e1lj\u00e1k m\u0171k\u00f6d\u00e9s\u00fcket, automatiz\u00e1lj\u00e1k \u00e9s optimaliz\u00e1lj\u00e1k a munkafolyamatokat. A digit\u00e1lis eszk\u00f6z\u00f6k \u00e9s technol\u00f3gi\u00e1k n\u00f6velik a hat\u00e9konys\u00e1got, cs\u00f6kkentik a manu\u00e1lis hib\u00e1kat, \u00e9s megk\u00f6nny\u00edtik a val\u00f3s idej\u0171 adatelemz\u00e9st, ami megalapozottabb d\u00f6nt\u00e9shozatalt eredm\u00e9nyez. Ez pedig az er\u0151forr\u00e1sok jobb eloszt\u00e1s\u00e1n \u00e9s a m\u0171k\u00f6d\u00e9si hat\u00e9konys\u00e1g n\u00f6vel\u00e9s\u00e9n kereszt\u00fcl k\u00f6lts\u00e9gmegtakar\u00edt\u00e1st eredm\u00e9nyez.<\/p>\n\n\n\n<p>A z\u00f6ld \u00e1tmenet tov\u00e1bb\u00e1 kieg\u00e9sz\u00edti ezeket a nyeres\u00e9geket az\u00e1ltal, hogy el\u0151seg\u00edti az er\u0151forr\u00e1sok meg\u0151rz\u00e9s\u00e9t \u00e9s a fenntarthat\u00f3 gyakorlatokat. Az energiahat\u00e9kony technol\u00f3gi\u00e1k, a hullad\u00e9kcs\u00f6kkent\u00e9si kezdem\u00e9nyez\u00e9sek \u00e9s a felel\u0151s beszerz\u00e9s hozz\u00e1j\u00e1rulnak az alacsonyabb m\u0171k\u00f6d\u00e9si k\u00f6lts\u00e9gekhez. A fenntarthat\u00f3 gyakorlatok bevezet\u00e9s\u00e9vel a v\u00e1llalatok minimaliz\u00e1lhatj\u00e1k k\u00f6rnyezeti hat\u00e1sukat, \u00e9s ezzel egyidej\u0171leg jav\u00edthatj\u00e1k eredm\u00e9ny\u00fcket.<\/p>\n\n\n\n<p><strong>Piaci versenyk\u00e9pess\u00e9g \u00e9s innov\u00e1ci\u00f3<\/strong><\/p>\n\n\n\n<p>A digit\u00e1lis \u00e9s z\u00f6ld kezdem\u00e9nyez\u00e9seket akt\u00edvan megval\u00f3s\u00edt\u00f3 v\u00e1llalatok innovat\u00edv vezet\u0151k\u00e9nt poz\u00edcion\u00e1lj\u00e1k magukat saj\u00e1t ipar\u00e1gukban. A cs\u00facstechnol\u00f3gi\u00e1k alkalmazkod\u00e1s\u00e1nak \u00e9s kihaszn\u00e1l\u00e1s\u00e1nak k\u00e9pess\u00e9ge nemcsak a versenyk\u00e9pess\u00e9get n\u00f6veli, hanem \u00faj utakat is nyit az \u00fczleti n\u00f6veked\u00e9s el\u0151tt. Az olyan digit\u00e1lis megold\u00e1sok, mint a mesters\u00e9ges intelligencia (AI), a dolgok internete (IoT) \u00e9s az adatelemz\u00e9s (DA), lehet\u0151v\u00e9 teszik a v\u00e1llalatok sz\u00e1m\u00e1ra, hogy \u00e9rt\u00e9kes betekint\u00e9st nyerjenek, el\u0151re jelezz\u00e9k a piaci trendeket, \u00e9s term\u00e9keiket, szolg\u00e1ltat\u00e1saikat a v\u00e1ltoz\u00f3 fogyaszt\u00f3i ig\u00e9nyekhez igaz\u00edts\u00e1k.<\/p>\n\n\n\n<p>A fenntarthat\u00f3 gyakorlatok be\u00e9p\u00edt\u00e9se a v\u00e1llalatokat \u00f6sszhangba hozza a k\u00f6rnyezeti k\u00e9rd\u00e9sekkel kapcsolatos n\u00f6vekv\u0151 glob\u00e1lis tudatoss\u00e1ggal. A fogyaszt\u00f3k egyre ink\u00e1bb etikai \u00e9s \u00f6kol\u00f3giai megfontol\u00e1sok alapj\u00e1n v\u00e1lasztanak. A fenntarthat\u00f3s\u00e1g ir\u00e1nti elk\u00f6telezetts\u00e9g\u00fck bizony\u00edt\u00e1s\u00e1val a v\u00e1llalatok nemcsak a k\u00f6rnyezettudatos fogyaszt\u00f3kat vonzz\u00e1k, hanem megk\u00fcl\u00f6nb\u00f6ztetik magukat a piacon, \u00e9s ezzel el\u0151seg\u00edtik a m\u00e1rkah\u0171s\u00e9get \u00e9s a j\u00f3 h\u00edrnevet.<\/p>\n\n\n\n<p><strong>V\u00e1llalati t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s \u00e9s a m\u00e1rka h\u00edrneve<\/strong><\/p>\n\n\n\n<p>A fogyaszt\u00f3kat ma m\u00e1r nemcsak a v\u00e1llalat \u00e1ltal k\u00edn\u00e1lt term\u00e9kek \u00e9s szolg\u00e1ltat\u00e1sok \u00e9rdeklik, hanem a v\u00e1llalat t\u00e1rsadalomra \u00e9s a k\u00f6rnyezetre gyakorolt sz\u00e9lesebb k\u00f6r\u0171 hat\u00e1sa is. A digit\u00e1lis \u00e9s z\u00f6ld \u00e1talakul\u00e1ssal a v\u00e1llalatok bizony\u00edtj\u00e1k elk\u00f6telezetts\u00e9g\u00fcket a v\u00e1llalati t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s ir\u00e1nt. Ez az elk\u00f6telezetts\u00e9g bizalmat \u00e9p\u00edt a fogyaszt\u00f3k, a befektet\u0151k \u00e9s m\u00e1s \u00e9rdekelt felek k\u00f6r\u00e9ben.<br>A fenntarthat\u00f3 \u00e9s t\u00e1rsadalmilag felel\u0151s gyakorlatok \u00e1ltal meger\u0151s\u00edtett pozit\u00edv m\u00e1rka h\u00edrneve n\u00f6veli a v\u00e1s\u00e1rl\u00f3i h\u0171s\u00e9get \u00e9s vonzza a t\u00e1rsadalmilag tudatos befektet\u0151ket. Az a k\u00e9pess\u00e9g, hogy egy v\u00e1llalat bemutassa a k\u00f6rnyezetv\u00e9delemhez \u00e9s a k\u00f6z\u00f6ss\u00e9g j\u00f3l\u00e9t\u00e9hez val\u00f3 hozz\u00e1j\u00e1rul\u00e1s\u00e1t, er\u0151teljes megk\u00fcl\u00f6nb\u00f6ztet\u0151 t\u00e9nyez\u0151v\u00e9 v\u00e1lik a piacon.<\/p>\n\n\n\n<p><em>A digit\u00e1lis \u00e9s z\u00f6ld \u00e1talakul\u00e1sok integr\u00e1l\u00e1sa nem csup\u00e1n egy trend, hanem strat\u00e9giai sz\u00fcks\u00e9gszer\u0171s\u00e9g a 21. sz\u00e1zadban boldogulni k\u00edv\u00e1n\u00f3 v\u00e1llalatok sz\u00e1m\u00e1ra. Az el\u0151ny\u00f6k t\u00falmutatnak a haszonkulcsok hat\u00e1rain, \u00e9s a t\u00e1rsadalmi hat\u00e1s, a k\u00f6rnyezeti felel\u0151ss\u00e9gv\u00e1llal\u00e1s \u00e9s a hossz\u00fa t\u00e1v\u00fa fenntarthat\u00f3s\u00e1g ter\u00fclet\u00e9re is kiterjednek. E kett\u0151s \u00e1tmenet felkarol\u00e1s\u00e1val a v\u00e1llalatok a pozit\u00edv v\u00e1ltoz\u00e1sok mozgat\u00f3rug\u00f3jak\u00e9nt poz\u00edcion\u00e1lj\u00e1k magukat, hozz\u00e1j\u00e1rulva egy rugalmasabb, innovat\u00edvabb \u00e9s fenntarthat\u00f3bb glob\u00e1lis gazdas\u00e1ghoz.<\/em><\/p>\n\n\n\n<p>A cikk eredeti form\u00e1ban, angol nyelven a Capacity2Transform projekt keret\u00e9ben l\u00e9trehozott&nbsp;<a href=\"https:\/\/digital-green-creative.eu\/\" target=\"_blank\" rel=\"noopener\">MediaFactory<\/a>&nbsp;port\u00e1lon jelent meg.<\/p>\n\n\n\n<p>Szerz\u0151: Ana Ban<\/p>\n\n\n\n<p>Source:&nbsp;<a href=\"https:\/\/digital-green-creative.eu\/what-does-digital-and-green-transformation-bring-to-business\/\" target=\"_blank\" rel=\"noopener\">https:\/\/digital-green-creative.eu\/what-does-digital-and-green-transformation-bring-to-business\/<\/a>, hozz\u00e1f\u00e9r\u00e9s d\u00e1tuma: 2024. augusztus 27.<\/p>\n\n\n\n<p><em>A digit\u00e1lis \u00e9s z\u00f6ld \u00e1talakul\u00e1sok integr\u00e1l\u00e1sa nem csup\u00e1n egy trend, hanem strat\u00e9giai sz\u00fcks\u00e9gszer\u0171s\u00e9g a 21. sz\u00e1zadban boldogulni k\u00edv\u00e1n\u00f3 v\u00e1llalatok sz\u00e1m\u00e1ra. Az el\u0151ny\u00f6k t\u00falmutatnak a haszonkulcsok hat\u00e1rain, \u00e9s a t\u00e1rsadalmi hat\u00e1s, a k\u00f6rnyezeti felel\u0151ss\u00e9gv\u00e1llal\u00e1s \u00e9s a hossz\u00fa t\u00e1v\u00fa fenntarthat\u00f3s\u00e1g ter\u00fclet\u00e9re is kiterjednek. E kett\u0151s \u00e1tmenet felkarol\u00e1s\u00e1val a v\u00e1llalatok a pozit\u00edv v\u00e1ltoz\u00e1sok mozgat\u00f3rug\u00f3jak\u00e9nt poz\u00edcion\u00e1lj\u00e1k magukat, hozz\u00e1j\u00e1rulva egy rugalmasabb, innovat\u00edvabb \u00e9s fenntarthat\u00f3bb glob\u00e1lis gazdas\u00e1ghoz.<\/em><\/p>\n\n\n\n<p>A cikk eredeti form\u00e1ban, angol nyelven a Capacity2Transform projekt keret\u00e9ben l\u00e9trehozott&nbsp;<a href=\"https:\/\/digital-green-creative.eu\/\" target=\"_blank\" rel=\"noopener\">MediaFactory<\/a>&nbsp;port\u00e1lon jelent meg.<\/p>\n\n\n\n<p>Szerz\u0151: Ana Ban<\/p>\n\n\n\n<p>Source:&nbsp;<a href=\"https:\/\/digital-green-creative.eu\/what-does-digital-and-green-transformation-bring-to-business\/\" target=\"_blank\" rel=\"noopener\">https:\/\/digital-green-creative.eu\/what-does-digital-and-green-transformation-bring-to-business\/<\/a>, hozz\u00e1f\u00e9r\u00e9s d\u00e1tuma: 2024. augusztus 27.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/www.kdriu.hu\/wp-content\/uploads\/2024\/09\/Capacity2Transform_Logo_Standard_large-1024x434.png\" alt=\"\" class=\"wp-image-9316\" style=\"width:335px;height:auto\" srcset=\"https:\/\/www.kdriu.hu\/wp-content\/uploads\/2024\/09\/Capacity2Transform_Logo_Standard_large-1024x434.png 1024w, https:\/\/www.kdriu.hu\/wp-content\/uploads\/2024\/09\/Capacity2Transform_Logo_Standard_large-300x127.png 300w, https:\/\/www.kdriu.hu\/wp-content\/uploads\/2024\/09\/Capacity2Transform_Logo_Standard_large-768x326.png 768w, https:\/\/www.kdriu.hu\/wp-content\/uploads\/2024\/09\/Capacity2Transform_Logo_Standard_large-1536x651.png 1536w, https:\/\/www.kdriu.hu\/wp-content\/uploads\/2024\/09\/Capacity2Transform_Logo_Standard_large-18x8.png 18w, https:\/\/www.kdriu.hu\/wp-content\/uploads\/2024\/09\/Capacity2Transform_Logo_Standard_large.png 1884w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A CAPACITY2TRANSFORM projekt az Interreg Central Europe Programon bel\u00fcl az Eur\u00f3pai Uni\u00f3 \u00e9s a Magyar \u00c1llam t\u00e1rsfinansz\u00edroz\u00e1s\u00e1ban val\u00f3sul meg.<\/p>","protected":false},"excerpt":{"rendered":"<p>Feladat a v\u00e1llalatok sz\u00e1m\u00e1ra: Felfedezni \u2013 Meg\u00e9rteni \u2013 Megval\u00f3s\u00edtani! A&nbsp;Capacity2Transform&nbsp;projekthez val\u00f3 csatlakoz\u00e1s ir\u00e1nt \u00e9rdekl\u0151d\u0151 \u00e9rdekelt felek felt\u00e9rk\u00e9pez\u00e9se sor\u00e1n arra a k\u00f6vetkeztet\u00e9sre jutottunk, hogy kevesen vannak, akik alapvet\u0151en \u00e9rtik, hogy mit jelent a digit\u00e1lis \u00e9s z\u00f6ld \u00e1t\u00e1ll\u00e1s, \u00e9s milyen el\u0151ny\u00f6kkel j\u00e1r. Ez\u00e9rt elmagyar\u00e1zzuk ennek a strat\u00e9gi\u00e1nak a pozit\u00edv hat\u00e1sait. Egy olyan korszakban, amelyet a gyors technol\u00f3giai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-9318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualis"],"_links":{"self":[{"href":"https:\/\/www.kdriu.hu\/en\/wp-json\/wp\/v2\/posts\/9318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kdriu.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kdriu.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kdriu.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kdriu.hu\/en\/wp-json\/wp\/v2\/comments?post=9318"}],"version-history":[{"count":1,"href":"https:\/\/www.kdriu.hu\/en\/wp-json\/wp\/v2\/posts\/9318\/revisions"}],"predecessor-version":[{"id":9319,"href":"https:\/\/www.kdriu.hu\/en\/wp-json\/wp\/v2\/posts\/9318\/revisions\/9319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kdriu.hu\/en\/wp-json\/wp\/v2\/media\/9320"}],"wp:attachment":[{"href":"https:\/\/www.kdriu.hu\/en\/wp-json\/wp\/v2\/media?parent=9318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kdriu.hu\/en\/wp-json\/wp\/v2\/categories?post=9318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kdriu.hu\/en\/wp-json\/wp\/v2\/tags?post=9318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}